Wild Woman's Guide to Social Media, Mazarine Treyz
The book is finally here!

 

I’m so pleased to tell you my new book, The Wild Woman’s Guide to Social Media, is here! It took two years of work, and I learned a lot along the way. I’m so grateful that I took this time to write the book, as a lot of social media can change in two years!

Here’s what people are saying:

Treyz is a a bold writer and thinker who has experienced the rewards and travails of both nonprofit work and entrepreneurship. But her gift through all of her work is the ability to guide novices through the intricacies of the new digital world.

In her guide to social media, Treyz addresses entrepreneurs who want to enhance their reputations, gain customers, and communicate to like-minded people.

It is not written specifically to a nonprofit audience (like her fundraising book), but it works beautifully anyway for all of us who work in, consult for, or, in any way, swim in nonprofit circles. The principles and techniques Treyz explores work for anyone trying to get a foothold in the world of Web 2.0, and whatever lies beyondRead more of the book review by Joanne Fritz, Editor of Nonprofits.About.com.
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wild socialmediabook compliment3 Buy the Wild Womans Guide to Social Media

 

wild socialmediabook compliment Buy the Wild Womans Guide to Social Media

 

I *finally* cracked open WWGTSM last night & read through 6 chapters! I had to tell m’self it was time to go to bed & I could finish ruminatin’ later. Loved the writing – really clear, very focused & digestible. LOVE the pieces that I could take away w/o feelin’ overwhelmed.

I plan to tackle a couple of the action items at the end of the week, when things are calmer. Thanks SO much for writin’ the book AND fillin’ it with bucket-loads of worksheets. Holy cow!

-Paula Small, Certified QuickBooks ProAdvisor, Small Stepping Stones Small business bookkeeping.

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Ebook and Physical Book Now Available. $49.97 for Physical book, plus shipping.

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Table of Contents

Why Wild? vi
About Mazarine Treyz vii
Preface: Their Rules and How We’re Gonna Break ‘Em ix
Chapter 1: When the unthinkable happens 1
Chapter 2: The Obstacles, or Why people are not aware of the echo chamber 4
Chapter 3: Why You’ll Get Stuck 9
And What To Do About It 12
Chapter 4: Staying Private Online 16
Chapter 5: Don’t drink the unicorns 20
Chapter 6: Decide who to be online & who to reach 25
Chapter 6.1: What are Keywords? 29
Chapter 6.2: Keywords and Search Engine Optimization 33
Chapter 7: Start to Listen to Your Customers 36
Chapter 8: Tools You Need to Build a Community of Buyers 41
Chapter 8.1: Converting Visits to Sales, Step by Step 43
Chapter 8.2: The gold is in your list, AKA e-newsletters 49
Chapter 8.3: Your Blogging Roadmap 63
Chapter 8.4: LinkedIn = Fabulous for your Reputation 74
Chapter 8.5: Tweet your way to the Top 88
Chapter 8.6: Gonna be okay, just comment (and dance) 103
Chapter 9: Communicating Results – Which Metrics Matter? 112
Chapter 10: Finding Time To Do It All in 15 Minutes a Day 123
Chapter 11: Shut Your Facebook! Turning OFF 126
Chapter 12: Where next? 131
Chapter 13: A 30 Day Plan for Building Community – If you have no time to read the rest of the book, this chapter is for you. 135
Why Should We Use Social Media? 137
Epilogue 140
Selected Bibliography 141
The Wild Woman’s Guide to Social Media Workbook 148
Your Keywords Worksheet 151
Your Competition Worksheet 152
Who You Are Worksheet 153
Who To Write For Worksheet 154
What Your Audience Wants Worksheet 156
What To Write About Worksheet 158
Possible Blog Post Topics Checklist 159
Interviews Worksheet 161
30 Day Checklist for Getting your Web Presence from Zero to 60 162
Essential WordPress Plugins Checklist 166
30 Day Plan for Dominating LinkedIn Checklist 168
30 Day Plan for Dominating Twitter Checklist 174
Commenting Worksheet 179
How Do you Automate Your Processes? 181
What if you only have 15 minutes a day? 183
30 Day Plan for Driving a LOT more Traffic to Your Website Checklist 184
Advanced Social Media Workflow: What to do daily, weekly & monthly 189
Track Your Progress with Metrics 190
LinkedIn Metrics Worksheet 191
Twitter Metrics Worksheet 193
Website Metrics Worksheet 195
Misc Metrics Worksheet 197
Sales Metrics Worksheet 199
Tool rankings 201
Be More Anonymous Online Worksheets 204
End Note 208

 

Out October 20th, 2012 Ebook and Physical Book Now Available. $49.97 for Physical book, plus shipping.


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Ebook Price: $49.97




WWGSM